How Juul Made $38bn While Addicting 27% of HighSchoolers to Nicotine.


You’d think marketing or promoting nicotine would be against the law. You’d think it’d be impossible to make claims against that. But Juul has created a vaping epidemic. It’s causing as many as 27% of high schoolers to be addicted to Nicotine. And it may lead to the next cigarette epidemic too – as 47% people who used Juul products would go on to start smoking within 18 month’s time.

 

 

Sources (there will be more);

 

Standford study concluding Juul marketed to teens.

http://tobacco.stanford.edu/tobacco_main/publications/JUUL_Marketing_Stanford.pdf

 

Teens 16x more likely to juul. 

https://truthinitiative.org/press/press-release/new-study-reveals-teens-16-times-more-likely-use-juul-older-age-groups

 

How Juul is being punished. 

https://www.latimes.com/business/story/2019-09-09/juul-e-cigarette-smoking-fda

 

Juul knew about and emulated school program that big tobacco used in internal emails; 

https://www.forbes.com/sites/kenrickcai/2019/07/25/juul-high-schools-influencers-reach-youth-house-investigation/#285c0d833e29

 

How Juul targeted teens.

https://nypost.com/2019/07/26/juul-targeted-teens-by-spending-over-200k-on-influencers/

 

47% of young adults, 4x more than usual, end up smoking within 18 months of using Juul. 

https://www.amjmed.com/article/S0002-9343(17)31185-3/fulltext

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